| NOVALYS
96, rue de la Victoire
75009 Paris, France
Phone: +33 1 56 02 69 00
Fax: +33 1 56 02 69 20
Email: france@novalys.com
Internet: www.novalys.com
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| ADAPT PROJECT
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| TITLE
Program of Training Courses to Assist SMEs of Textile & Apparel
to Reach International Level |
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BACKGROUND
Most SMEs, even within the textile sector, concentrate their
activities on the national market. Only few managers consider Europe
as a commercial target, and export is too often a matter of
opportunity without strategy.
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TARGETS
The project aims to develop and strengthen competences of SME
managers in the export field by imparting solid knowledge in the
following topics
- how to build a European commercial policy,
- particularities of the different European
markets,
- basic techniques of export sales,
- how to use the Internet to develop export
sales.
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